BrickHouse Coffee Roasters

Ask.
Brick House Coffee Roasters needed a brand identity that reflected the character of a small-town roaster without relying on nostalgia or novelty. The goal was to create a system grounded in place and craft, while remaining sharp and credible on a modern retail shelf.

Approach & Result.
The identity draws from local industry and brickwork heritage, using tall, deliberate letterforms and a naming system rooted in construction terminology. The visual system extends across packaging, signage, and apparel through repetition, material contrast, and a restrained palette. The result is a brand that feels built rather than styled, communicating confidence, consistency, and an honest sense of workmanship.