Feldman & Moore Architecture Studio

Ask.
Feldman & Moore sought a brand identity that reflected their dual focus on architecture and interiors while positioning the firm as credible, disciplined, and design-literate within a competitive regional market. The goal was to create a system that felt confident in real-world use across proposals, job sites, and client presentations without relying on decorative trends.

Approach & Result.
The identity was built around clarity, structure, and restraint, with a logo crafted by forming a simplified skyline from the letters F and M to reference the built environment without literal imagery. A muted, material-driven palette and architectural layout logic support both construction and interior contexts, resulting in a scalable brand system that communicates precision, professionalism, and thoughtful design execution.