Anie Jane is a small-batch bakery specializing in custom cookies, cakes, and gifting — rooted in personal storytelling and creative detail. The challenge was to design a brand identity that felt joyful but elevated, handmade yet polished, and distinct enough to grow beyond one-off orders into a broader e-commerce offering.

We began by shaping a brand voice and aesthetic that felt expressive, feminine, and lovingly imperfect. A custom wordmark, playful typographic hierarchy, and nostalgic-inspired color palette created space for both warmth and whimsy. The packaging system was designed for delight — from custom tape to gifting enclosures — each piece reinforcing the brand’s rootedness in generosity, artistry, and care.

The final identity captures the heart of Anie Jane: a brand that turns baked goods into keepsakes. It’s sweet but never saccharine, with just enough polish to support long-term growth. Whether for everyday celebration or meaningful gifting, Anie Jane now shows up with clarity, cohesion, and charm at every touchpoint.