Woven & Wild needed a brand identity that could unify two distinct product lines — ethically sourced textiles and botanical-based home goods — under one cohesive experience. The goal was to evoke a sense of calm and sensual richness without falling into generic minimalism or overused wellness aesthetics.

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The brand system was built around contrast and balance — soft textures and structured typography, organic photography and editorial layout. A custom wordmark was paired with a restrained palette and expressive art direction, allowing the two product lines, Wovens and Wilds, to live in harmony while maintaining their own character.

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The final identity positions Woven & Wild as a lifestyle brand that invites stillness and intention. The visual system feels quiet yet confident, creating a seamless bridge between product and experience. The result is a brand that resonates with consumers seeking beauty, meaning, and a slower pace in the everyday.