Hospitality
Brick House Coffee Roasters
(
about
)
client
Brick House Coffee Roasters
year
2025
industry
Hospitality
Services
Branding
Strategy
Visual Identity
Package Design
The project
Brickhouse Coffee Roasters is an independent roaster from Columbus, Georgia. The brand takes its cues from the people who built it: steady, hardworking, and proud of their craft. Every decision was made to feel deliberate and durable, from the tall, stacked wordmark to the use of utility-inspired typography. Brickhouse is built to last, with a design system that values honesty over polish and consistency over noise.
(
Challange
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The challenge was to build a brand that felt local and grounded without leaning on nostalgia or typical Southern or cofffee clichés. It needed to feel as real as the people behind it, with a presence that could live comfortably in both small-town cafés and modern retail spaces. The identity had to strike a balance between approachable and structured, with visual weight that felt earned rather than styled.
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Approach
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Create a cohesive system that could flex across packaging, signage, and merchandise while keeping the same sense of order and restraint. Each roast needed its own distinction but had to fit within a unified visual rhythm. The goal was to design something that looked built with intention, not just branded for show.
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Outcome
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The result is an identity that feels confident, familiar, and made for work. The logo and grid-driven layouts give the brand structure, while color and material choices add warmth and authenticity. Brickhouse reads as a reflection of its place and people — dependable, direct, and proud.
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