Luxury Fragrance
VETRA
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(
about
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client
VETRA
year
2025
industry
Luxury Fragrance
Services
Branding
Visual Identity
Package Design
The project
Vetra is a contemporary fragrance brand built at the intersection of industrial design and scent. The concept explores how structure, form, and reduction can translate into a sensory experience—creating a brand that feels engineered yet intimate.
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Challange
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Most fragrance brands lean into romantic or ornamental storytelling, leaving a gap for consumers drawn to clarity, restraint, and design integrity. The challenge was to develop a visual language for scent that rejects excess—balancing technical precision with tactile warmth.
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Approach
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Create a cohesive identity and packaging system that feels as measured as the product itself. Every decision—from typography to material choice—was guided by proportion, balance, and a focus on essential form.
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Outcome
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The final brand system reflects Vetra’s philosophy: design as structure, scent as form. A restrained typographic grid, matte black glass, and uncoated paper textures create a tactile contrast between precision and depth—resulting in a brand world that feels elevated, exacting, and unmistakably modern.
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